4. T1E4 - No me hagas pensar o el uso (a veces chungo) de la sobrecarga cognitiva en marketing

La probabilidad de que Patricio empiece un taller de copywriting hablando de la sobrecarga cognitiva tiende a 1.

¿Para agobiar al personal y acabar antes? Podría ser.

Pedro nos explica de dónde sale este mecanismo qué explica casi todas nuestras decisiones y muchas de las buenas prácticas de redacción que seguimos sin pensar.

Y no siempre es como se dice.

Por si quieres más, aparte de suscribirte al canal:

Nuestras newsletters:

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Nuestros Linkedines:

https://www.linkedin.com/in/pedromargolles/

https://www.linkedin.com/in/patricio-fernandez-b2b-copywriter/

Los apuntes del doctor Margolles:

Cowan, N., Morey, C., & Chen, Z. (2007). The legend of the magical number seven. Tall tales about the brain: Things we think we know about the mind, but ain’t so, ed. S. Della Sala, 45-59. ISO 690 https://books.google.es/books?hl=es&lr=&id=x_VQEAAAQBAJ&oi=fnd&pg=PA45&dq=miller+magical+number+seven&ots=gi3tn-kv9X&sig=cSHnr_kq3VWt3YPWVBpxqCTIgh8&redir_esc=y#v=onepage&q=miller%20magical%20number%20seven&f=false

Wagoner, B. (2015, August). Qualitative experiments in psychology: The case of Frederic Bartlett's methodology. In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 16, No. 3). https://www.qualitative-research.net/index.php/fqs/article/download/2367/3871

Wu, T., Dufford, A. J., Egan, L. J., Mackie, M. A., Chen, C., Yuan, C., ... & Fan, J. (2018). Hick–Hyman law is mediated by the cognitive control network in the brain. Cerebral Cortex, 28(7), 2267-2282. https://academic.oup.com/cercor/article/28/7/2267/3836954

Antonenko, P., Paas, F., Grabner, R., & Van Gog, T. (2010). Using electroencephalography to measure cognitive load. Educational psychology review, 22, 425-438. ISO 690. https://www.researchgate.net/profile/Pavlo-pasha-Antonenko-2/publication/226300470_Using_Electroencephalography_to_Measure_Cognitive_Load/links/54a735ae0cf256bf8bb6bb80/Using-Electroencephalography-to-Measure-Cognitive-Load.pdf

Créditos:

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